Brand Design & Strategy
Logo & Visual Identity
Brand Positioning
Brand Visual Language
Brand Design Systems
Designing a Coffea House
From Roast to Retail: A Complete Brand Build
Carter & Bean is a modern coffee company, From its freshly roasted beans to its refined in-store experience the company was established to serve a fast-moving urban audience without compromising on quality.
Client
Carter & Bean
Timeframe
3 months
Project Type
Brand Design & Strategy
Scope of Work
Brand Positioning Logo & Visual Identity Brand Design Systems
Designing a Coffea House
Overview
The goal was clear: create a brand that could compete with established players like Starbucks and Tim Hortons, while standing out through quality, freshness, and a more refined customer experience. We were engaged to lead the full brand build, from strategy and positioning to visual identity, store branding, and product packaging, ensuring every touchpoint worked together as one cohesive system.
Our role was to build the brand from the ground up, defining its strategy, shaping its identity, and translating it into a cohesive physical and product experience.
Designing a Coffea House
The Challenge
Launching a new coffee shop in the downtown core comes with immediate pressure, high rent, high expectations, and very little room for trial and error. Customers in this area already have habits. They know where they’re going before they leave their office. Breaking that pattern requires more than a nice logo or good coffee.
Designing a Coffea House
The Solution
We started by stripping things back. The identity was designed to be clear, legible, and confident, something people can recognize in seconds, not something they need to figure out. The brand extends naturally from the storefront to the shelf, with packaging playing a key role in reinforcing the business beyond the café itself.
Brand Positioning Logo & Visual Identity Brand Design Systems
We then carried that thinking into the physical space. Storefront signage was designed to be visible and legible from a distance. Inside the store, everything was kept structured and intentional. The product side was just as important. We developed a packaging system for the coffee beans that feels considered and consistent with the rest of the brand. It gives the product presence on the shelf and reinforces that this isn’t just a café, it’s a coffee brand.
Designing a Coffea House
Brand Design & Strategy
Logo & Visual Identity
Brand Positioning
Brand Visual Language
Brand Design Systems
Designing a Coffea House
From Roast to Retail: A Complete Brand Build
Carter & Bean is a modern coffee company, From its freshly roasted beans to its refined in-store experience the company was established to serve a fast-moving urban audience without compromising on quality.
Client
Carter & Bean
Timeframe
3 months
Project Type
Brand Design & Strategy
Scope of Work
Brand Positioning Logo & Visual Identity Brand Design Systems
Designing a Coffea House
Overview
The goal was clear: create a brand that could compete with established players like Starbucks and Tim Hortons, while standing out through quality, freshness, and a more refined customer experience. We were engaged to lead the full brand build, from strategy and positioning to visual identity, store branding, and product packaging, ensuring every touchpoint worked together as one cohesive system.
Our role was to build the brand from the ground up, defining its strategy, shaping its identity, and translating it into a cohesive physical and product experience.
Designing a Coffea House
The Challenge
Launching a new coffee shop in the downtown core comes with immediate pressure, high rent, high expectations, and very little room for trial and error. Customers in this area already have habits. They know where they’re going before they leave their office. Breaking that pattern requires more than a nice logo or good coffee.
Designing a Coffea House
The Solution
We started by stripping things back. The identity was designed to be clear, legible, and confident, something people can recognize in seconds, not something they need to figure out. The brand extends naturally from the storefront to the shelf, with packaging playing a key role in reinforcing the business beyond the café itself.
Brand Positioning Logo & Visual Identity Brand Design Systems
We then carried that thinking into the physical space. Storefront signage was designed to be visible and legible from a distance. Inside the store, everything was kept structured and intentional. The product side was just as important. We developed a packaging system for the coffee beans that feels considered and consistent with the rest of the brand. It gives the product presence on the shelf and reinforces that this isn’t just a café, it’s a coffee brand.
Designing a Coffea House
Brand Design & Strategy
Logo & Visual Identity
Brand Positioning
Brand Visual Language
Brand Design Systems
Designing a Coffea House
From Roast to Retail: A Complete Brand Build
Carter & Bean is a modern coffee company, From its freshly roasted beans to its refined in-store experience the company was established to serve a fast-moving urban audience without compromising on quality.
Client
Carter & Bean
Timeframe
3 months
Project Type
Brand Design & Strategy
Scope of Work
Brand Positioning Logo & Visual Identity Brand Design Systems
Designing a Coffea House
Overview
The goal was clear: create a brand that could compete with established players like Starbucks and Tim Hortons, while standing out through quality, freshness, and a more refined customer experience. We were engaged to lead the full brand build, from strategy and positioning to visual identity, store branding, and product packaging, ensuring every touchpoint worked together as one cohesive system.
Our role was to build the brand from the ground up, defining its strategy, shaping its identity, and translating it into a cohesive physical and product experience.
Designing a Coffea House
The Challenge
Launching a new coffee shop in the downtown core comes with immediate pressure, high rent, high expectations, and very little room for trial and error. Customers in this area already have habits. They know where they’re going before they leave their office. Breaking that pattern requires more than a nice logo or good coffee.
Designing a Coffea House
The Solution
We started by stripping things back. The identity was designed to be clear, legible, and confident, something people can recognize in seconds, not something they need to figure out. The brand extends naturally from the storefront to the shelf, with packaging playing a key role in reinforcing the business beyond the café itself.
Brand Positioning Logo & Visual Identity Brand Design Systems
We then carried that thinking into the physical space. Storefront signage was designed to be visible and legible from a distance. Inside the store, everything was kept structured and intentional. The product side was just as important. We developed a packaging system for the coffee beans that feels considered and consistent with the rest of the brand. It gives the product presence on the shelf and reinforces that this isn’t just a café, it’s a coffee brand.
Designing a Coffea House
Lets start by
understanding
your context
Lets start by
understanding
your context
Lets start by
understanding
your context