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How we handle and protect your information.
This Privacy Policy explains the circumstances in which we obtain, process and use personal information relating to you, including information used for direct marketing and information collected when you visit or interact with our website, https://poplarbranding.com (the “Website”). We take the protection of your privacy seriously and are committed to handling personal information responsibly and securely. The amount of personal information collected through our Website is intentionally limited to what is reasonably required for the purposes described in this Policy. Our aim is to provide clear information about the way your personal data is handled, the safeguards we apply to protect it and the choices and rights available to you. If anything in this Privacy Policy is unclear, or if you would like additional information, you can contact us using the details provided in the Contacting Us section below. We may revise this Privacy Policy periodically to reflect changes to our practices, services, technology or legal obligations. Any revised version will be published on this page. Where a change is material, we will take appropriate steps to bring it to your attention. We also recommend reviewing this page periodically for the latest information.
About Us – Who is Poplar?
The Website is operated and administered by Poplar Strategy & Design Inc (“we”, “us” or “our”). For personal data collected through the Website or processed for the purpose of sending direct marketing communications, Poplar Strategy & Design Inc. acts as the relevant data controller.
Our Legal Basis for Processing Personal Data
We process personal information only where we have a lawful justification for doing so. Depending on the circumstances, this will generally include: - where you have given us permission to process your information; or - where processing is reasonably necessary for our legitimate business activities and does not unjustifiably interfere with your rights, interests or freedoms. This may include, for example, operating and maintaining our Website or carrying out business-to-business marketing activities. If you would like more information about the legal grounds we rely on for a particular use of your information, please contact us using the details provided below. There may also be circumstances in which we are required to process or disclose information in order to meet a legal obligation. For example, information may need to be provided to the appropriate authorities in connection with suspected fraud or other unlawful activity. Further information about the ways in which we process personal data is set out below.
Personal Information We Collect and How We Use It
Cookies and Tracking Technologies When you interact with our Website or receive marketing communications from us, certain information may be collected through cookies, tracking pixels and similar technologies. The information collected may include: - information about your interactions with our Website and communications, such as pages viewed, time spent on particular pages or emails, marketing emails opened or responded to, referral sources and navigation patterns; - approximate location information, including your IP address, country and city; and - technical details concerning your device and internet connection, including device type, operating system, browser type and connection performance. We may use this information to: - operate, maintain and enhance our Website and marketing activities, including improving how content is presented; - provide a better and more relevant experience when you use the Website and enable interactive functionality where applicable; - undertake analytics, research, testing and statistical analysis to improve our Website and marketing activities, including assessing engagement with email communications and social media content; maintain the security, reliability and integrity of the Website; and - analyse user behaviour, engagement patterns and website journeys, including pages viewed, time spent on the Website, email engagement and other interactions, to better understand visitors and recipients of our communications. Further information regarding our use of cookies can be found in our Cookies Policy, which is available through the “Privacy” option located at the bottom left of each page of the Website.
Disclosure and Sharing of Personal Information
• Never sold to third parties • Shared only with authorized project partners • Legal requirements when applicable • Client approval required for case studies
Your Rights
• Access your data • Request corrections • Delete your information • Opt out of marketing • Export your data
Cookies and Tracking
• Essential functionality cookies • Analytics for website improvement • User preference storage • Option to decline non-essential cookies
Data Retention
• Project files: 3 years after completion • Financial records: 7 years • Marketing data: Until opt-out • Regular data review and cleanup
Contact Us
For privacy concerns: Email: hi@poplarbrandng.com Address: 1122 3 St SE Suite 1906 Calgary, AB T2G 0E7
