Brand Naming & Visual Language Design
Brand Visual Language
Naming Architecture
Designing a Fragrance House
Designing a Fragrance House
As Blythe & Vale launch its debut line, we worked with the team to to define the brand's naming architecture and visual language
Client
Blythe & Vale
Timeframe
2 months
Project Type
Brand Naming & Visual Language Design
Scope of Work
Brand Naming Visual Language Design
Designing a Fragrance House
Overview
Our role was to create a structured naming system and a visual identity that would position Blythe & Vale alongside some of the leading fragrance houses globally
Blythe & Vale is a London-based fragrance house, founded in 2024 and rooted in the tradition of British perfumery. The launch introduced three core products: No. 1, the signature intense fragrance; Morning, a lighter eau de toilette; and Velvet Crème, a refined hand cream designed to complement the range.
Designing a Fragrance House
The Challenge
The challenge was to ensure the naming and visual systems convey refinement and permanence. Luxury fragrance naming often falls into two extremes: overly poetic descriptions or purely technical classifications. Our task was to find a middle ground, names that feel evocative, but also structured and disciplined.
Designing a Fragrance House
The Solution
The typographic system combines a refined serif typeface with a modern editorial sans-serif. The serif communicates heritage and permanence, while the sans-serif introduces contemporary clarity.
Brand Naming Visual Language Design
The visual and naming system provides both immediate distinction and long-term flexibility, enabling the brand to expand its fragrance portfolio while maintaining coherence.
Designing a Fragrance House
Brand Naming & Visual Language Design
Brand Visual Language
Naming Architecture
Designing a Fragrance House
Designing a Fragrance House
As Blythe & Vale launch its debut line, we worked with the team to to define the brand's naming architecture and visual language
Client
Blythe & Vale
Timeframe
2 months
Project Type
Brand Naming & Visual Language Design
Scope of Work
Brand Naming Visual Language Design
Designing a Fragrance House
Overview
Our role was to create a structured naming system and a visual identity that would position Blythe & Vale alongside some of the leading fragrance houses globally
Blythe & Vale is a London-based fragrance house, founded in 2024 and rooted in the tradition of British perfumery. The launch introduced three core products: No. 1, the signature intense fragrance; Morning, a lighter eau de toilette; and Velvet Crème, a refined hand cream designed to complement the range.
Designing a Fragrance House
The Challenge
The challenge was to ensure the naming and visual systems convey refinement and permanence. Luxury fragrance naming often falls into two extremes: overly poetic descriptions or purely technical classifications. Our task was to find a middle ground, names that feel evocative, but also structured and disciplined.
Designing a Fragrance House
The Solution
The typographic system combines a refined serif typeface with a modern editorial sans-serif. The serif communicates heritage and permanence, while the sans-serif introduces contemporary clarity.
Brand Naming Visual Language Design
The visual and naming system provides both immediate distinction and long-term flexibility, enabling the brand to expand its fragrance portfolio while maintaining coherence.
Designing a Fragrance House
Brand Naming & Visual Language Design
Brand Visual Language
Naming Architecture
Designing a Fragrance House
Designing a Fragrance House
As Blythe & Vale launch its debut line, we worked with the team to to define the brand's naming architecture and visual language
Client
Blythe & Vale
Timeframe
2 months
Project Type
Brand Naming & Visual Language Design
Scope of Work
Brand Naming Visual Language Design
Designing a Fragrance House
Overview
Our role was to create a structured naming system and a visual identity that would position Blythe & Vale alongside some of the leading fragrance houses globally
Blythe & Vale is a London-based fragrance house, founded in 2024 and rooted in the tradition of British perfumery. The launch introduced three core products: No. 1, the signature intense fragrance; Morning, a lighter eau de toilette; and Velvet Crème, a refined hand cream designed to complement the range.
Designing a Fragrance House
The Challenge
The challenge was to ensure the naming and visual systems convey refinement and permanence. Luxury fragrance naming often falls into two extremes: overly poetic descriptions or purely technical classifications. Our task was to find a middle ground, names that feel evocative, but also structured and disciplined.
Designing a Fragrance House
The Solution
The typographic system combines a refined serif typeface with a modern editorial sans-serif. The serif communicates heritage and permanence, while the sans-serif introduces contemporary clarity.
Brand Naming Visual Language Design
The visual and naming system provides both immediate distinction and long-term flexibility, enabling the brand to expand its fragrance portfolio while maintaining coherence.
Designing a Fragrance House
Lets start by
understanding
your context
Lets start by
understanding
your context
Lets start by
understanding
your context