Our Story
Our Story
Our Story
Introduction
We are Poplar
We are a boutique brand design and strategy firm led by a multidisciplinary team of brand strategists, designers, and collaborators united by a shared belief that trust is the foundation of enduring brands
Our approach is strategy-first and insight-led. By developing a deep understanding of your organization, culture and audience, we transform your brand into strong positioning, purposeful narratives, and cohesive visual systems. The result is a brand that earns and signals trust.
We partner with organizations at moments of ambition, transition, and growth—helping them define who they are, what they stand for, and how they show up in the world.
Our vision is to continue pushing boundaries, setting new standards in brand design and strategy. We're not just creating designs – we're shaping consumer experiences that drive business growth
Founder & Creative Director
Our Approach
The way we work
Six steps, three key stages
Our six-step process is built around three key themes: Strategy, Design, and Experience. Each stage moves the work forward by building on the last, ensuring that every decision is grounded in insight and carried through to execution...
01/
Strategy: Through open conversations with stakeholders, we align on what the business stands for, where it sits in the market, and what will make it matter.
02/
Design: We design and build a cohesive identity system that brings strategy into clear, visible form. This includes the development of a comprehensive visual identity system, logo, typography framework, color architecture, layout principles, and defined rules for brand expression.
03/
Experience: We don’t just hand over assets, we work alongside your team to roll out the brand properly across all touchpoints, your website, your sales tools, your spaces and digital platforms.
Every brief comes with its own personality:
From the first conversation to the final rollout, we work with you to figure it out, build it right, and put it to work in the real world.
Introduction
We are Poplar
We are a boutique brand design and strategy firm led by a multidisciplinary team of brand strategists, designers, and collaborators united by a shared belief that trust is the foundation of enduring brands
Our approach is strategy-first and insight-led. By developing a deep understanding of your organization, culture and audience, we transform your brand into strong positioning, purposeful narratives, and cohesive visual systems. The result is a brand that earns and signals trust.
We partner with organizations at moments of ambition, transition, and growth—helping them define who they are, what they stand for, and how they show up in the world.
Our vision is to continue pushing boundaries, setting new standards in brand design and strategy. We're not just creating designs – we're shaping consumer experiences that drive business growth
Founder & Creative Director
Our Approach
The way we work
Six steps, three key stages
Our six-step process is built around three key themes: Strategy, Design, and Experience. Each stage moves the work forward by building on the last, ensuring that every decision is grounded in insight and carried through to execution...
01/
Strategy: Through open conversations with stakeholders, we align on what the business stands for, where it sits in the market, and what will make it matter.
02/
Design: We design and build a cohesive identity system that brings strategy into clear, visible form. This includes the development of a comprehensive visual identity system, logo, typography framework, color architecture, layout principles, and defined rules for brand expression.
03/
Experience: We don’t just hand over assets, we work alongside your team to roll out the brand properly across all touchpoints, your website, your sales tools, your spaces and digital platforms.
Every brief comes with its own personality:
From the first conversation to the final rollout, we work with you to figure it out, build it right, and put it to work in the real world.
Lets start by
understanding
your context
Lets start by
understanding
your context
Lets start by
understanding
your context