Brand Naming & Visual Language Design
Brand Visual Language
Naming Architecture
Designing a Fragrance House
Designing a Fragrance House
we worked with the Blythe & Vale team to define the brand's naming architecture and visual language
Designing a Fragrance House
Overview
Our role was to create a structured naming system and a visual identity that would position Blythe & Vale alongside some of the leading fragrance houses.
Blythe & Vale is a London-based fragrance house, founded in 2024 and rooted in the tradition of British perfumery. The launch introduced three core products: No. 1, the signature intense fragrance; Morning, a lighter eau de toilette; and Velvet Crème, a refined hand cream designed to complement the range.
Designing a Fragrance House
The Challenge
The challenge was to ensure the naming and visual systems convey refinement and permanence. Luxury fragrance naming often falls into two extremes: overly poetic descriptions or purely technical classifications.
Designing a Fragrance House
The Solution
The typographic system combines a refined serif typeface with a modern editorial sans-serif. The serif communicates heritage and permanence, while the sans-serif introduces contemporary clarity.
Brand Naming Visual Language Design
The visual and naming system provides both immediate distinction and long-term flexibility, enabling the brand to expand its fragrance portfolio while maintaining coherence.
Brand Naming & Visual Language Design
Brand Visual Language
Naming Architecture
Designing a Fragrance House
Designing a Fragrance House
we worked with the Blythe & Vale team to define the brand's naming architecture and visual language
Designing a Fragrance House
Overview
Our role was to create a structured naming system and a visual identity that would position Blythe & Vale alongside some of the leading fragrance houses.
Blythe & Vale is a London-based fragrance house, founded in 2024 and rooted in the tradition of British perfumery. The launch introduced three core products: No. 1, the signature intense fragrance; Morning, a lighter eau de toilette; and Velvet Crème, a refined hand cream designed to complement the range.
Designing a Fragrance House
The Challenge
The challenge was to ensure the naming and visual systems convey refinement and permanence. Luxury fragrance naming often falls into two extremes: overly poetic descriptions or purely technical classifications.
Designing a Fragrance House
The Solution
The typographic system combines a refined serif typeface with a modern editorial sans-serif. The serif communicates heritage and permanence, while the sans-serif introduces contemporary clarity.
Brand Naming Visual Language Design
The visual and naming system provides both immediate distinction and long-term flexibility, enabling the brand to expand its fragrance portfolio while maintaining coherence.
Brand Naming & Visual Language Design
Brand Visual Language
Naming Architecture
Designing a Fragrance House
Designing a Fragrance House
we worked with the Blythe & Vale team to define the brand's naming architecture and visual language
Designing a Fragrance House
Overview
Our role was to create a structured naming system and a visual identity that would position Blythe & Vale alongside some of the leading fragrance houses.
Blythe & Vale is a London-based fragrance house, founded in 2024 and rooted in the tradition of British perfumery. The launch introduced three core products: No. 1, the signature intense fragrance; Morning, a lighter eau de toilette; and Velvet Crème, a refined hand cream designed to complement the range.
Designing a Fragrance House
The Challenge
The challenge was to ensure the naming and visual systems convey refinement and permanence. Luxury fragrance naming often falls into two extremes: overly poetic descriptions or purely technical classifications.
Designing a Fragrance House
The Solution
The typographic system combines a refined serif typeface with a modern editorial sans-serif. The serif communicates heritage and permanence, while the sans-serif introduces contemporary clarity.
Brand Naming Visual Language Design
The visual and naming system provides both immediate distinction and long-term flexibility, enabling the brand to expand its fragrance portfolio while maintaining coherence.
Lets start by
understanding
your context
Lets start by
understanding
your context
Lets start by
understanding
your context